![]() So, if your primary audience is youngsters in their thirties who enjoy second-hand books, you might decide that your brand personality is creative, independent, and progressive. Then there are other families that include scripts, which often have an elegant and sophisticated look and give off the feeling of adding a personal touch, while modern fonts and slab serifs tend to be edgy, contemporary and creative. ![]() For example, serifs – fonts with little “feet” at the end of the strokes – have a more traditional and timeless feel, while sans-serifs (fonts without the feet) are considered more modern, friendly, and relaxed. There are three to five main font families, and each with its own “personality traits”, or messages that they communicate. The question then is – how do you know the best font for logo that will suit your brand personality?īuild a beautiful logo in just a few minutes. Your brand personality is essentially the “human” aspect of your brand it guides the way you talk to your customers and influences the visual identity you create to showcase your business – like your logo! It should immediately build a connection with the audience you’re trying to reach and reinforce the message of your brand. What's there are a few rules you should consider when choosing your logo font.įirstly, your logo font should be aligned with your brand's personality. Legibility and readability are more readily quantifiable than mood, so it’s best to address that first.Ī key things to remember is that there’s no one “right” font for your business logo design. ![]() One way to address this is to break down the font selection process into objective and subjective parts. This is easier said than done, and in design, each of these elements demands a certain degree of independent consideration.
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